THINGS I'VE MADE

A self-initiated seasonal concept for Nike Women's — built from the ground up to demonstrate how I think about color, culture, and product as one connected system. This project follows the same process I'd use on the job: cultural research, moodboarding, palette development, graphic direction, and product application.

The goal was to show the full arc of thinking — not just a finished mockup, but the decisions behind it. Why this palette. Why this material direction. Why these graphics on these silhouettes. The kind of thinking that turns a mood board into product that actually moves.

CT Defense was an emergency-services company with a military-centric identity that didn't match where they were headed. I led the full strategic rebrand: new name, new mark, new identity system, new everything.

I developed Modus — the name, logo, and a modular cube mark designed for scalability and cohesion. Then I built out the complete collateral system: investor sales deck, RFP templates, brochures, vehicle wraps, signage, and presentation materials. The brand identity I created anchored their pitch to investors and their pilot programs with municipal health departments.

Nostos is a high-end international grocery chain launching in Panama with expansion into Europe and the U.S. I directed the full brand identity — everything from the logo to the building materials.

The system I built includes: logo, color palette, typography, packaging, signage, staff uniforms, and in-store materials — all anchored in cultural storytelling and modular systems designed to flex across digital and physical retail environments, regions, and formats. This wasn't a logo project. It was a complete ecosystem built to scale.

At 99 Cents Only Stores, I was the designer responsible for seasonal product graphics, packaging, and in-store campaigns across every product category — toys, beauty, apparel, accessories, and home. Hundreds of SKUs a year, each one designed and spec'd by me.

I built trend-driven seasonal graphic systems fusing color forecasting, cultural insight, and high-volume retail execution. Managed international vendor communication — coordinating timelines, specs, and production files to cut production turnaround by 25% without quality compromise. Partnered with merchandising and sourcing via PLM and SAP to align design intent with pricing and manufacturing constraints.

Led end-to-end product creation for a lifestyle candle line sold through major global retailers. I designed the vessels, chose the scents, selected materials and finishes for every component — lid, label, wax, box — and built all production files.

Partnered with international vendors to align design intent with manufacturing, ensuring consistency, quality, and on-time delivery. Developed scalable product experiences that translated lifestyle branding into retail-ready form factors. Every decision from wax to lid to shelf — I touched it.

Another self-initiated concept exploring color, graphics, and product application — currently in development. More coming soon.